76/ 100
Website readiness
A good start, with room to grow
Pawformance's internal assessment, not a Google score or a prediction of bookings. Only assessed checks affect the score.
How we score80%Evidence coverage
Some checks could not be verified
01 / Start with these improvements
Practical actions based on the pages we could check.
Make your booking link easier to find
Add a clearly labelled booking or enquiry link next to your service descriptions.
What we observedOffer a next step on service pages
Add a relevant booking or enquiry link next to each service description.
What we observedHelp search engines identify your business
If appropriate, add valid Organization, LocalBusiness or Service structured data that matches the visible information.
What we observed02 / All findings
What we observed
Give customers a clear way to bookMaking booking easyFix first
What we observed
https://example.org/
No booking or appointment link matched in the accessible HTML on the pages checked.
Why it matters
Customers need an understandable next step when they are ready to enquire or book.
What to do next
Put a clearly labelled booking or appointment link on your homepage. If you use enquiries instead, clearly explain how to request a service.
Offer a next step on service pagesMaking booking easyFix first
What we observed
https://example.org/services
No booking link, telephone link, email link or form detected.
Why it matters
Someone reading about a service should be able to request it without hunting around.
What to do next
Add a relevant booking or enquiry link next to each service description.
Help search engines identify your businessGetting found on GoogleWorth improving
What we observed
Not enough information
Why it matters
Business or service information can provide useful context to search engines. This does not guarantee rich search results.
What to do next
If appropriate, add valid Organization, LocalBusiness or Service structured data that matches the visible information.
Explain vaccination requirements where relevantBuilding trustWorth improving
What we observed
https://example.org/
Boarding or daycare wording found, but no vaccination wording matched on the pages checked.
Why it matters
For daycare or boarding, eligibility requirements can affect a customer’s first visit.
What to do next
If vaccinations are required, explain which records customers should provide and when. Confirm the policy with your care team.
Give each page a useful titleGetting found on GoogleLooking good
What we observed
https://example.org/
Page title: Cedar & Co | Dog daycare in Bristol
Why it matters
Page titles help people understand what a search result offers.
What to do next
Write a unique title describing the service or page and your business. Aim for a concise title.
Make page titles distinctGetting found on GoogleLooking good
What we observed
Not enough information
Why it matters
Identical titles make different pages harder to tell apart in search.
What to do next
Give each service and location page its own descriptive title.
Explain your pages in search resultsGetting found on GoogleLooking good
What we observed
https://example.org/
Description: Friendly dog daycare in Bristol. Meet our team and find a happy place for your dog to spend the day.
Why it matters
A helpful description gives customers context before they visit. Google may choose different text.
What to do next
Add a short description of the page, the service and the area you cover.
Make the main topic clearGetting found on GoogleLooking good
What we observed
https://example.org/
1 main headings detected. Topics: A happy day for every dog
Why it matters
A clear main heading helps visitors and search engines understand the page.
What to do next
Use one descriptive main heading and supporting headings for the sections below it.
Allow public pages to appear in searchGetting found on GoogleLooking good
What we observed
https://example.org/
Robots instructions: ,
Why it matters
A noindex instruction asks search engines to leave the page out of their results.
What to do next
If this is a public service page you want found, remove noindex in your site settings. Keep private pages excluded.
Check the preferred page addressGetting found on GoogleLooking good
What we observed
https://example.org/
Canonical: Not set. Absence alone is not a failed check.
Why it matters
A preferred address pointing elsewhere may tell search engines to use a different page.
What to do next
Check that the canonical points to the intended public version. A deliberate alternate-language or duplicate-page choice can be valid.
Make contacting your business easyMaking booking easyLooking good
What we observed
https://example.org/
Contact option: tel:+441170000000
Why it matters
A direct contact option helps customers who need to ask a question before booking.
What to do next
Add a telephone or email link, or a clearly labelled enquiry form. Confirm that messages reach your team.
Explain prices or how to get a quoteBuilding trustLooking good
What we observed
https://example.org/
Price or quote wording detected.
Why it matters
Customers often want to understand the cost or the way a quote is calculated.
What to do next
Show your starting prices or explain what information you need to provide a quote.
Help customers hear from other pet ownersBuilding trustLooking good
What we observed
https://example.org/
Review reference: Customer reviews → https://example.org/reviews
https://example.org/services
Review reference: Customer reviews → https://example.org/reviews
Why it matters
Relevant feedback may help a new customer feel informed. This audit cannot verify a review is genuine.
What to do next
Link to your real customer reviews or publish testimonials with permission.
Make your location or service area clearBuilding trustLooking good
What we observed
https://example.org/
An address element, structured address or location-related wording was detected.
Why it matters
Customers need to know whether you can care for their pet in their area.
What to do next
State your service area or visiting location. Mobile businesses can list the areas they cover without publishing a home address.
Set expectations before customers bookBuilding trustLooking good
What we observed
https://example.org/
Cancellation or refund wording found.
Why it matters
Clear terms help customers understand changes to a booking.
What to do next
If customers book in advance, make your cancellation and refund policy accessible before confirmation.
Fit your pages to a phone screenWorking on phonesLooking good
What we observed
https://example.org/
Responsive viewport setting detected.
Why it matters
Without this setting, a page may appear zoomed out on a phone.
What to do next
Add a responsive viewport setting and check your layout on narrow screens.
Reserve space for your imagesWorking on phonesLooking good
What we observed
Not enough information
Why it matters
Images without reserved space may move other content as they load. CSS may already reserve this space.
What to do next
Set image width and height or an appropriate CSS aspect ratio. Verify whether the page moves while loading.
Keep important internal pages reachableThe website basicsLooking good
Why it matters
Unavailable service or contact pages interrupt the customer journey.
What to do next
Fix or redirect the unavailable pages linked from your website.
Describe informative imagesThe website basicsLooking good
What we observed
Not enough information
Why it matters
Image descriptions help people using screen readers. Decorative images should have empty alt text.
What to do next
Add useful descriptions to informative images and use alt="" for decorative images.
Declare the page languageThe website basicsLooking good
What we observed
https://example.org/
HTML language: en
Why it matters
The correct language helps screen readers pronounce your content.
What to do next
Set the HTML lang attribute to match the language of each page.
Use a secure website connectionThe website basicsLooking good
What we observed
https://example.org/
Final page protocol: https:
Why it matters
HTTPS protects the connection between visitors and your website.
What to do next
Enable HTTPS and redirect the public HTTP version to it.
Make crawl instructions availableThe website basicsLooking good
What we observed
https://example.org/robots.txt
Robots file: available.
Why it matters
A robots file lets you describe crawl boundaries. Its absence alone does not prevent search indexing.
What to do next
Consider publishing robots.txt with appropriate public and private path rules.
Help search engines discover relevant pagesGetting found on GoogleLooking good
What we observed
https://example.org/sitemap.xml
Sitemap: available.
Why it matters
A sitemap can make important public pages easier to discover. It does not guarantee indexing.
What to do next
Publish a sitemap of your public pages and reference it in robots.txt.
Keep booking destinations reachableMaking booking easyUnable to verify
What we observed
Not enough information
Why it matters
An unavailable booking entry point can stop customers taking the next step. A successful HTTP response does not prove the full booking flow works.
What to do next
Open your booking link on a phone, confirm the service and availability appear, and correct any broken destination.
Check booking visibility on a phoneMaking booking easyUnable to verify
What we observed
https://example.org/
HTML was inspected. Button position and the complete booking flow were not browser tested.
Why it matters
The placement of a link matters as well as its existence.
What to do next
Open the homepage on a phone and confirm that customers can see a clear next step without searching.
Measured mobile performanceWorking on phonesUnable to verify
What we observed
https://example.org/
Google PageSpeed measurements were unavailable. No speed score has been estimated.
Why it matters
A slow or unstable page can make using the website harder. Lab measurements vary and do not describe every visitor.
What to do next
Use the linked PageSpeed report to identify the largest image or blocking script, then remeasure after improving it.
Measured desktop performanceThe website basicsUnable to verify
What we observed
https://example.org/
Google PageSpeed measurements were unavailable. No speed score has been estimated.
Why it matters
A slow or unstable page can make using the website harder. Lab measurements vary and do not describe every visitor.
What to do next
Use the linked PageSpeed report to identify the largest image or blocking script, then remeasure after improving it.
03 / Collar.pet
Features that could help your business
These suggestions link directly to findings in your report. You can act on the report without using Collar.
A browser booking page
Customers can choose a service and available time in a browser, with nothing to install.
If you handle appointment requests manually, a clear booking page could provide a more direct next step.
Verified feature documentationExplore this featurePet vaccination records
Keep vaccination records alongside pet profiles for your care team.
If vaccinations are required, explain the requirements on your website first. Collar can help your team manage the records.
Verified feature documentationExplore this featureA useful finding. A relevant solution.See how it works for your business
Pages actually inspected
- https://example.org/HTTP 200
- https://example.org/servicesHTTP 200
What this report can and cannot tell you
- Illustrative report computed from a fictional HTML fixture. No live business was audited.
- Public HTML checks only. No speed measurement, visual mobile test or completed booking flow.
Reports expire after seven days. Anyone with this report link can view it. Share it thoughtfully.