Evidence first. Scores second.
Each check has a fixed weight. A passing check earns its weight, a failed check earns zero, and an unknown check is excluded. Checks across several pages may earn partial credit. Category scores use the checks that could be assessed. The overall score averages the available categories using the weights below. Coverage describes how much of the configured check weight was assessed.
| Getting found on Google | 25% |
|---|---|
| Making booking easy | 25% |
| Building trust | 20% |
| Working on phones | 15% |
| The website basics | 15% |
Pawformance's internal assessment, not a Google score or a prediction of bookings. Only assessed checks affect the score.