How we score

Evidence first. Scores second.

Each check has a fixed weight. A passing check earns its weight, a failed check earns zero, and an unknown check is excluded. Checks across several pages may earn partial credit. Category scores use the checks that could be assessed. The overall score averages the available categories using the weights below. Coverage describes how much of the configured check weight was assessed.

Getting found on Google25%
Making booking easy25%
Building trust20%
Working on phones15%
The website basics15%

Pawformance's internal assessment, not a Google score or a prediction of bookings. Only assessed checks affect the score.